National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference

National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference

Engineering Optimization

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Bibliographic Details
Main Authors: Guiyang Zhu, Mabel Chou, Tao Jia
Other Authors: ANALYTICS AND OPERATIONS
Format: Article
Published: Taylor & Francis 2022
Online Access:https://scholarbank.nus.edu.sg/handle/10635/234759
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Institution: National University of Singapore
id sg-nus-scholar.10635-234759
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spelling sg-nus-scholar.10635-2347592022-11-22T08:56:38Z National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference Guiyang Zhu Mabel Chou Tao Jia ANALYTICS AND OPERATIONS Engineering Optimization 54 12 2087-2103 2022-11-22T08:56:38Z 2022-11-22T08:56:38Z 2021-09-21 Article Guiyang Zhu, Mabel Chou, Tao Jia (2021-09-21). National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference. Engineering Optimization 54 (12) : 2087-2103. ScholarBank@NUS Repository. 0305215X https://scholarbank.nus.edu.sg/handle/10635/234759 Taylor & Francis Taylor & Francis
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
description Engineering Optimization
author2 ANALYTICS AND OPERATIONS
author_facet ANALYTICS AND OPERATIONS
Guiyang Zhu
Mabel Chou
Tao Jia
format Article
author Guiyang Zhu
Mabel Chou
Tao Jia
spellingShingle Guiyang Zhu
Mabel Chou
Tao Jia
National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference
author_sort Guiyang Zhu
title National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference
title_short National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference
title_full National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference
title_fullStr National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference
title_full_unstemmed National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference
title_sort national brand?s promotional pricing and advertising policies: spillover effect and quality difference
publisher Taylor & Francis
publishDate 2022
url https://scholarbank.nus.edu.sg/handle/10635/234759
_version_ 1751548436026490880

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