National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference

National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference

Engineering Optimization

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Bibliographic Details
Main Authors: Guiyang Zhu, Mabel Chou, Tao Jia
Other Authors: ANALYTICS AND OPERATIONS
Format: Article
Published: Taylor & Francis 2022
Online Access:https://scholarbank.nus.edu.sg/handle/10635/234759
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Institution: National University of Singapore
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