National Brand?s Promotional Pricing and Advertising Policies: Spillover Effect and Quality Difference
Engineering Optimization
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Main Authors: | Guiyang Zhu, Mabel Chou, Tao Jia |
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Other Authors: | ANALYTICS AND OPERATIONS |
Format: | Article |
Published: |
Taylor & Francis
2022
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Online Access: | https://scholarbank.nus.edu.sg/handle/10635/234759 |
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Institution: | National University of Singapore |
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