Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing

Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing

10.1108/JRIM-06-2023-0176

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Bibliographic Details
Main Authors: Kunz, Werner H, Wirtz, Jochen
Other Authors: DEAN'S OFFICE (BIZ)
Format: Article
Language:English
Published: EMERALD GROUP PUBLISHING LTD 2023
Subjects:
Social Sciences
Business
Business & Economics
Digitalisations
Artificial Intelligence
Data Security
Service Technology
Ethics
Corporate Responsibility
Digital Responsibility
Online Access:https://scholarbank.nus.edu.sg/handle/10635/245207
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Institution: National University of Singapore
Language: English
Description
Summary:10.1108/JRIM-06-2023-0176

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