Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing
10.1108/JRIM-06-2023-0176
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Main Authors: | Kunz, Werner H, Wirtz, Jochen |
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Other Authors: | DEAN'S OFFICE (BIZ) |
Format: | Article |
Language: | English |
Published: |
EMERALD GROUP PUBLISHING LTD
2023
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Subjects: | |
Online Access: | https://scholarbank.nus.edu.sg/handle/10635/245207 |
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Institution: | National University of Singapore |
Language: | English |
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