INFLUENCER-GENERATED ORGANIC CONTENT AND FIRM STRATEGIES
Ph.D
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2023
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| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/245516 |
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| Institution: | National University of Singapore |
| Language: | English |
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sg-nus-scholar.10635-2455162023-10-25T18:01:22Z INFLUENCER-GENERATED ORGANIC CONTENT AND FIRM STRATEGIES GAO SHIWEN MARKETING Wei Shi Lim Influencer marketing, organic product review, eWOM, new product Ph.D DOCTOR OF PHILOSOPHY (BIZ) 2023-10-25T18:01:22Z 2023-10-25T18:01:22Z 2023-06-27 Thesis GAO SHIWEN (2023-06-27). INFLUENCER-GENERATED ORGANIC CONTENT AND FIRM STRATEGIES. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/245516 0000-0003-2705-9443 en |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| language |
English |
| topic |
Influencer marketing, organic product review, eWOM, new product |
| spellingShingle |
Influencer marketing, organic product review, eWOM, new product GAO SHIWEN INFLUENCER-GENERATED ORGANIC CONTENT AND FIRM STRATEGIES |
| description |
Ph.D |
| author2 |
MARKETING |
| author_facet |
MARKETING GAO SHIWEN |
| format |
Theses and Dissertations |
| author |
GAO SHIWEN |
| author_sort |
GAO SHIWEN |
| title |
INFLUENCER-GENERATED ORGANIC CONTENT AND FIRM STRATEGIES |
| title_short |
INFLUENCER-GENERATED ORGANIC CONTENT AND FIRM STRATEGIES |
| title_full |
INFLUENCER-GENERATED ORGANIC CONTENT AND FIRM STRATEGIES |
| title_fullStr |
INFLUENCER-GENERATED ORGANIC CONTENT AND FIRM STRATEGIES |
| title_full_unstemmed |
INFLUENCER-GENERATED ORGANIC CONTENT AND FIRM STRATEGIES |
| title_sort |
influencer-generated organic content and firm strategies |
| publishDate |
2023 |
| url |
https://scholarbank.nus.edu.sg/handle/10635/245516 |
| _version_ |
1781793626512162816 |