INFLUENCER-GENERATED ORGANIC CONTENT AND FIRM STRATEGIES
Ph.D
Saved in:
Main Author: | GAO SHIWEN |
---|---|
Other Authors: | MARKETING |
Format: | Theses and Dissertations |
Language: | English |
Published: |
2023
|
Subjects: | |
Online Access: | https://scholarbank.nus.edu.sg/handle/10635/245516 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | National University of Singapore |
Language: | English |
Similar Items
-
Friends and fellow travelers : comparative influence of review sites and friends on hotel choice
by: Duffy, Andrew
Published: (2019) -
ELECTRONIC WORD-OF-MOUTH: APPLICATIONS IN PRODUCT RECOMMENDATION AND CRISIS INFORMATION DISSEMINATION
by: NARGIS PERVIN
Published: (2015) -
Tác động truyền miệng điện tử đến ý định chọn điểm đến của du khách - Nghiên cứu trường hợp tại đảo Lý Sơn
by: Ngô, Đình Tâm
Published: (2020) -
Factors of Electronic Word of Mouth (E-WOM) influencing on information adoption f online consumers in Vietnam’s cosmetic sector
by: Do, Minh Tu
Published: (2020) -
The influence of online word-of-mouth on long tail formation
by: GU, Bin, et al.
Published: (2013)