The effect of banner advertising on Internet purchasing

The effect of banner advertising on Internet purchasing

10.1509/jmkr.43.1.98

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Bibliographic Details
Main Authors: Manchanda, P., Dubé, J.-P., Goh, K.Y., Chintagunta, P.K.
Other Authors: INFORMATION SYSTEMS
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42423
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Institution: National University of Singapore
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Summary:10.1509/jmkr.43.1.98

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