The effect of banner advertising on Internet purchasing

10.1509/jmkr.43.1.98

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Bibliographic Details
Main Authors:	Manchanda, P., Dubé, J.-P., Goh, K.Y., Chintagunta, P.K.
Other Authors:	INFORMATION SYSTEMS
Format:	Article
Published:	2013
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/42423
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-42423
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spelling	sg-nus-scholar.10635-424232023-10-26T20:38:01Z The effect of banner advertising on Internet purchasing Manchanda, P. Dubé, J.-P. Goh, K.Y. Chintagunta, P.K. INFORMATION SYSTEMS 10.1509/jmkr.43.1.98 Journal of Marketing Research 43 1 98-108 2013-07-11T10:08:53Z 2013-07-11T10:08:53Z 2006 Article Manchanda, P., Dubé, J.-P., Goh, K.Y., Chintagunta, P.K. (2006). The effect of banner advertising on Internet purchasing. Journal of Marketing Research 43 (1) : 98-108. ScholarBank@NUS Repository. https://doi.org/10.1509/jmkr.43.1.98 00222437 http://scholarbank.nus.edu.sg/handle/10635/42423 000235464300011 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
description	10.1509/jmkr.43.1.98
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS Manchanda, P. Dubé, J.-P. Goh, K.Y. Chintagunta, P.K.
format	Article
author	Manchanda, P. Dubé, J.-P. Goh, K.Y. Chintagunta, P.K.
spellingShingle	Manchanda, P. Dubé, J.-P. Goh, K.Y. Chintagunta, P.K. The effect of banner advertising on Internet purchasing
author_sort	Manchanda, P.
title	The effect of banner advertising on Internet purchasing
title_short	The effect of banner advertising on Internet purchasing
title_full	The effect of banner advertising on Internet purchasing
title_fullStr	The effect of banner advertising on Internet purchasing
title_full_unstemmed	The effect of banner advertising on Internet purchasing
title_sort	effect of banner advertising on internet purchasing
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/42423
_version_	1781411160228102144

The effect of banner advertising on Internet purchasing

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