The effect of banner advertising on Internet purchasing
10.1509/jmkr.43.1.98
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Main Authors: | Manchanda, P., Dubé, J.-P., Goh, K.Y., Chintagunta, P.K. |
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Other Authors: | INFORMATION SYSTEMS |
Format: | Article |
Published: |
2013
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/42423 |
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Institution: | National University of Singapore |
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