Consumer privacy and marketing avoidance: A static model

Consumer privacy and marketing avoidance: A static model

10.1287/mnsc.1070.0837

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Bibliographic Details
Main Authors: Hann, I.-H., Hui, K.-L., Lee, S.-Y.T., Png, I.P.L.
Other Authors: INFORMATION SYSTEMS
Format: Article
Published: 2013
Subjects:
Advertising
Marketing avoidance
Privacy
Promotion
Segmentation
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42468
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Institution: National University of Singapore
Description
Summary:10.1287/mnsc.1070.0837

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