Consumer privacy and marketing avoidance: A static model

Consumer privacy and marketing avoidance: A static model

10.1287/mnsc.1070.0837

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Bibliographic Details
Main Authors: Hann, I.-H., Hui, K.-L., Lee, S.-Y.T., Png, I.P.L.
Other Authors: INFORMATION SYSTEMS
Format: Article
Published: 2013
Subjects:
Advertising
Marketing avoidance
Privacy
Promotion
Segmentation
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42468
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Institution: National University of Singapore
id sg-nus-scholar.10635-42468
record_format dspace
spelling sg-nus-scholar.10635-424682023-10-29T20:04:54Z Consumer privacy and marketing avoidance: A static model Hann, I.-H. Hui, K.-L. Lee, S.-Y.T. Png, I.P.L. INFORMATION SYSTEMS Advertising Marketing avoidance Privacy Promotion Segmentation 10.1287/mnsc.1070.0837 Management Science 54 6 1094-1103 MSCIA 2013-07-11T10:10:01Z 2013-07-11T10:10:01Z 2008 Article Hann, I.-H., Hui, K.-L., Lee, S.-Y.T., Png, I.P.L. (2008). Consumer privacy and marketing avoidance: A static model. Management Science 54 (6) : 1094-1103. ScholarBank@NUS Repository. https://doi.org/10.1287/mnsc.1070.0837 00251909 http://scholarbank.nus.edu.sg/handle/10635/42468 000256565700005 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Advertising
Marketing avoidance
Privacy
Promotion
Segmentation
spellingShingle Advertising
Marketing avoidance
Privacy
Promotion
Segmentation
Hann, I.-H.
Hui, K.-L.
Lee, S.-Y.T.
Png, I.P.L.
Consumer privacy and marketing avoidance: A static model
description 10.1287/mnsc.1070.0837
author2 INFORMATION SYSTEMS
author_facet INFORMATION SYSTEMS
Hann, I.-H.
Hui, K.-L.
Lee, S.-Y.T.
Png, I.P.L.
format Article
author Hann, I.-H.
Hui, K.-L.
Lee, S.-Y.T.
Png, I.P.L.
author_sort Hann, I.-H.
title Consumer privacy and marketing avoidance: A static model
title_short Consumer privacy and marketing avoidance: A static model
title_full Consumer privacy and marketing avoidance: A static model
title_fullStr Consumer privacy and marketing avoidance: A static model
title_full_unstemmed Consumer privacy and marketing avoidance: A static model
title_sort consumer privacy and marketing avoidance: a static model
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/42468
_version_ 1781411166193451008

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