Towards a process model of information systems implementation: The case of Customer Relationship Management (CRM)

Towards a process model of information systems implementation: The case of Customer Relationship Management (CRM)

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Bibliographic Details
Main Authors: Kim, H.-W., Pan, S.L.
Other Authors: INFORMATION SYSTEMS
Format: Article
Published: 2013
Subjects:
Customer relationship management
IS implementation
Process model
Process theory
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42508
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/42508

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