Advertising effectiveness on social network sites: An investigation of tie strength, endorser expertise and product type on consumer purchase intention

Advertising effectiveness on social network sites: An investigation of tie strength, endorser expertise and product type on consumer purchase intention

ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems

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Bibliographic Details
Main Authors: Wen, C., Tan, B.C.Y., Chang, K.T-.T.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Expertise
Hedonic product
Product endorser
Purchase intention
Social network sites
Tie strength
Utilitarian product
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42659
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Institution: National University of Singapore
id sg-nus-scholar.10635-42659
record_format dspace
spelling sg-nus-scholar.10635-426592015-01-13T06:35:47Z Advertising effectiveness on social network sites: An investigation of tie strength, endorser expertise and product type on consumer purchase intention Wen, C. Tan, B.C.Y. Chang, K.T-.T. INFORMATION SYSTEMS Expertise Hedonic product Product endorser Purchase intention Social network sites Tie strength Utilitarian product ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems 2013-07-11T10:14:56Z 2013-07-11T10:14:56Z 2009 Conference Paper Wen, C.,Tan, B.C.Y.,Chang, K.T-.T. (2009). Advertising effectiveness on social network sites: An investigation of tie strength, endorser expertise and product type on consumer purchase intention. ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/42659 NOT_IN_WOS Scopus
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
topic Expertise
Hedonic product
Product endorser
Purchase intention
Social network sites
Tie strength
Utilitarian product
spellingShingle Expertise
Hedonic product
Product endorser
Purchase intention
Social network sites
Tie strength
Utilitarian product
Wen, C.
Tan, B.C.Y.
Chang, K.T-.T.
Advertising effectiveness on social network sites: An investigation of tie strength, endorser expertise and product type on consumer purchase intention
description ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems
author2 INFORMATION SYSTEMS
author_facet INFORMATION SYSTEMS
Wen, C.
Tan, B.C.Y.
Chang, K.T-.T.
format Conference or Workshop Item
author Wen, C.
Tan, B.C.Y.
Chang, K.T-.T.
author_sort Wen, C.
title Advertising effectiveness on social network sites: An investigation of tie strength, endorser expertise and product type on consumer purchase intention
title_short Advertising effectiveness on social network sites: An investigation of tie strength, endorser expertise and product type on consumer purchase intention
title_full Advertising effectiveness on social network sites: An investigation of tie strength, endorser expertise and product type on consumer purchase intention
title_fullStr Advertising effectiveness on social network sites: An investigation of tie strength, endorser expertise and product type on consumer purchase intention
title_full_unstemmed Advertising effectiveness on social network sites: An investigation of tie strength, endorser expertise and product type on consumer purchase intention
title_sort advertising effectiveness on social network sites: an investigation of tie strength, endorser expertise and product type on consumer purchase intention
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/42659
_version_ 1681082653313335296

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