Advertising effectiveness on social network sites: An investigation of tie strength, endorser expertise and product type on consumer purchase intention
ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems
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Main Authors: | Wen, C., Tan, B.C.Y., Chang, K.T-.T. |
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Other Authors: | INFORMATION SYSTEMS |
Format: | Conference or Workshop Item |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/42659 |
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Institution: | National University of Singapore |
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