Effects of website interactivity on consumer involvement and purchase intention

Effects of website interactivity on consumer involvement and purchase intention

ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems

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Bibliographic Details
Main Authors: Chua, W.S., Jiang, Z., Tan, B.C.Y.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Consumer involvement
Product type
Purchase intention
Website interactivity
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42686
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Institution: National University of Singapore
Description
Summary:ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems

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