Effects of website interactivity on consumer involvement and purchase intention

Effects of website interactivity on consumer involvement and purchase intention

ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems

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Bibliographic Details
Main Authors: Chua, W.S., Jiang, Z., Tan, B.C.Y.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Consumer involvement
Product type
Purchase intention
Website interactivity
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42686
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Institution: National University of Singapore
id sg-nus-scholar.10635-42686
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spelling sg-nus-scholar.10635-426862015-01-15T08:26:03Z Effects of website interactivity on consumer involvement and purchase intention Chua, W.S. Jiang, Z. Tan, B.C.Y. INFORMATION SYSTEMS Consumer involvement Product type Purchase intention Website interactivity ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems 2013-07-11T10:15:36Z 2013-07-11T10:15:36Z 2007 Conference Paper Chua, W.S.,Jiang, Z.,Tan, B.C.Y. (2007). Effects of website interactivity on consumer involvement and purchase intention. ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/42686 NOT_IN_WOS Scopus
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
topic Consumer involvement
Product type
Purchase intention
Website interactivity
spellingShingle Consumer involvement
Product type
Purchase intention
Website interactivity
Chua, W.S.
Jiang, Z.
Tan, B.C.Y.
Effects of website interactivity on consumer involvement and purchase intention
description ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems
author2 INFORMATION SYSTEMS
author_facet INFORMATION SYSTEMS
Chua, W.S.
Jiang, Z.
Tan, B.C.Y.
format Conference or Workshop Item
author Chua, W.S.
Jiang, Z.
Tan, B.C.Y.
author_sort Chua, W.S.
title Effects of website interactivity on consumer involvement and purchase intention
title_short Effects of website interactivity on consumer involvement and purchase intention
title_full Effects of website interactivity on consumer involvement and purchase intention
title_fullStr Effects of website interactivity on consumer involvement and purchase intention
title_full_unstemmed Effects of website interactivity on consumer involvement and purchase intention
title_sort effects of website interactivity on consumer involvement and purchase intention
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/42686
_version_ 1681082658102181888

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