Effects of website interactivity on consumer involvement and purchase intention

• Main Authors: Chua, W.S., Jiang, Z., Tan, B.C.Y.
• Other Authors: INFORMATION SYSTEMS
• Format: Conference or Workshop Item
• Published: 2013
• Subjects: Consumer involvement; Product type; Purchase intention; Website interactivity
• Online Access: http://scholarbank.nus.edu.sg/handle/10635/42686
• Institution: National University of Singapore

ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems