Using e-CRM for a unified view of the customer

10.1145/641205.641212

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Bibliographic Details
Main Authors:	Pan, S.L., Lee, J.-N.
Other Authors:	INFORMATION SYSTEMS
Format:	Review
Published:	2013
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/42879
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Institution:	National University of Singapore

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record_format	dspace
spelling	sg-nus-scholar.10635-428792023-10-29T22:56:23Z Using e-CRM for a unified view of the customer Pan, S.L. Lee, J.-N. INFORMATION SYSTEMS 10.1145/641205.641212 Communications of the ACM 46 4 95-99 CACMA 2013-07-11T10:20:19Z 2013-07-11T10:20:19Z 2003 Review Pan, S.L., Lee, J.-N. (2003). Using e-CRM for a unified view of the customer. Communications of the ACM 46 (4) : 95-99. ScholarBank@NUS Repository. https://doi.org/10.1145/641205.641212 00010782 http://scholarbank.nus.edu.sg/handle/10635/42879 000181892900025 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
description	10.1145/641205.641212
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS Pan, S.L. Lee, J.-N.
format	Review
author	Pan, S.L. Lee, J.-N.
spellingShingle	Pan, S.L. Lee, J.-N. Using e-CRM for a unified view of the customer
author_sort	Pan, S.L.
title	Using e-CRM for a unified view of the customer
title_short	Using e-CRM for a unified view of the customer
title_full	Using e-CRM for a unified view of the customer
title_fullStr	Using e-CRM for a unified view of the customer
title_full_unstemmed	Using e-CRM for a unified view of the customer
title_sort	using e-crm for a unified view of the customer
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/42879
_version_	1781411184975544320

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