Using e-CRM for a unified view of the customer

10.1145/641205.641212

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Bibliographic Details
Main Authors:	Pan, S.L., Lee, J.-N.
Other Authors:	INFORMATION SYSTEMS
Format:	Review
Published:	2013
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/42879
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Institution:	National University of Singapore

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