Using e-CRM for a unified view of the customer
10.1145/641205.641212
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Main Authors: | Pan, S.L., Lee, J.-N. |
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Other Authors: | INFORMATION SYSTEMS |
Format: | Review |
Published: |
2013
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/42879 |
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Institution: | National University of Singapore |
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