Shaping consumer imaginations: The role of self-focused attention in product evaluations

10.1509/jmkr.48.2.381

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Bibliographic Details
Main Authors:	Hung, I.W., Wyer Jr., R.S.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Context effects Imagery Imagination Self-awareness Self-focused attention
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43803
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-43803
record_format	dspace
spelling	sg-nus-scholar.10635-438032024-11-10T00:53:32Z Shaping consumer imaginations: The role of self-focused attention in product evaluations Hung, I.W. Wyer Jr., R.S. MARKETING Context effects Imagery Imagination Self-awareness Self-focused attention 10.1509/jmkr.48.2.381 Journal of Marketing Research 48 2 381-392 2013-10-09T02:45:41Z 2013-10-09T02:45:41Z 2011 Article Hung, I.W., Wyer Jr., R.S. (2011). Shaping consumer imaginations: The role of self-focused attention in product evaluations. Journal of Marketing Research 48 (2) : 381-392. ScholarBank@NUS Repository. https://doi.org/10.1509/jmkr.48.2.381 00222437 http://scholarbank.nus.edu.sg/handle/10635/43803 000288774100013 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Context effects Imagery Imagination Self-awareness Self-focused attention
spellingShingle	Context effects Imagery Imagination Self-awareness Self-focused attention Hung, I.W. Wyer Jr., R.S. Shaping consumer imaginations: The role of self-focused attention in product evaluations
description	10.1509/jmkr.48.2.381
author2	MARKETING
author_facet	MARKETING Hung, I.W. Wyer Jr., R.S.
format	Article
author	Hung, I.W. Wyer Jr., R.S.
author_sort	Hung, I.W.
title	Shaping consumer imaginations: The role of self-focused attention in product evaluations
title_short	Shaping consumer imaginations: The role of self-focused attention in product evaluations
title_full	Shaping consumer imaginations: The role of self-focused attention in product evaluations
title_fullStr	Shaping consumer imaginations: The role of self-focused attention in product evaluations
title_full_unstemmed	Shaping consumer imaginations: The role of self-focused attention in product evaluations
title_sort	shaping consumer imaginations: the role of self-focused attention in product evaluations
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43803
_version_	1821199293873127424

Shaping consumer imaginations: The role of self-focused attention in product evaluations

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