The joint effects of advertising and product trial: A source-monitoring perspective

10.1007/s11002-010-9121-2

Saved in:

Bibliographic Details
Main Authors:	Kum, D., Lee, Y.H.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Advertising Memory reconstruction Product trial Source-monitoring
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43812
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	National University of Singapore

id	sg-nus-scholar.10635-43812
record_format	dspace
spelling	sg-nus-scholar.10635-438122024-11-08T18:19:52Z The joint effects of advertising and product trial: A source-monitoring perspective Kum, D. Lee, Y.H. MARKETING Advertising Memory reconstruction Product trial Source-monitoring 10.1007/s11002-010-9121-2 Marketing Letters 22 3 213-226 2013-10-09T02:45:55Z 2013-10-09T02:45:55Z 2011 Article Kum, D., Lee, Y.H. (2011). The joint effects of advertising and product trial: A source-monitoring perspective. Marketing Letters 22 (3) : 213-226. ScholarBank@NUS Repository. https://doi.org/10.1007/s11002-010-9121-2 09230645 http://scholarbank.nus.edu.sg/handle/10635/43812 000294505900001 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Advertising Memory reconstruction Product trial Source-monitoring
spellingShingle	Advertising Memory reconstruction Product trial Source-monitoring Kum, D. Lee, Y.H. The joint effects of advertising and product trial: A source-monitoring perspective
description	10.1007/s11002-010-9121-2
author2	MARKETING
author_facet	MARKETING Kum, D. Lee, Y.H.
format	Article
author	Kum, D. Lee, Y.H.
author_sort	Kum, D.
title	The joint effects of advertising and product trial: A source-monitoring perspective
title_short	The joint effects of advertising and product trial: A source-monitoring perspective
title_full	The joint effects of advertising and product trial: A source-monitoring perspective
title_fullStr	The joint effects of advertising and product trial: A source-monitoring perspective
title_full_unstemmed	The joint effects of advertising and product trial: A source-monitoring perspective
title_sort	joint effects of advertising and product trial: a source-monitoring perspective
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43812
_version_	1821206372307435520

The joint effects of advertising and product trial: A source-monitoring perspective

Similar Items