Optimizing referral reward programs under impression management considerations

Optimizing referral reward programs under impression management considerations

10.1016/j.ejor.2011.05.042

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Bibliographic Details
Main Authors: Xiao, P., Tang, C.S., Wirtz, J.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Impression management
Referral reward programs
Stackelberg game
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43813
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Institution: National University of Singapore
Description
Summary:10.1016/j.ejor.2011.05.042

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