Optimizing referral reward programs under impression management considerations
10.1016/j.ejor.2011.05.042
Saved in:
Main Authors: | Xiao, P., Tang, C.S., Wirtz, J. |
---|---|
Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
|
Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43813 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | National University of Singapore |
Similar Items
-
The Role of Metaperception on the Effectiveness of Referral Reward Programs
by: Wirtz, J., et al.
Published: (2013) -
Do reward programs build loyalty for services?. The moderating effect of satisfaction on type and timing of rewards
by: Keh, H.T., et al.
Published: (2013) -
How effective are loyalty reward programs in driving share of wallet?
by: Wirtz, J., et al.
Published: (2013) -
The development of referral system for pregnant women in BMA through participative management approach
by: Chuenjit Potisupsuk
Published: (2023) -
Predictable definitive impressions for multiple indirect restorations using a modified putty and wash impression procedure
by: Leong, E.W.J., et al.
Published: (2013)