Optimizing referral reward programs under impression management considerations

10.1016/j.ejor.2011.05.042

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Bibliographic Details
Main Authors:	Xiao, P., Tang, C.S., Wirtz, J.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Impression management Referral reward programs Stackelberg game
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43813
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-43813
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spelling	sg-nus-scholar.10635-438132023-10-25T23:22:14Z Optimizing referral reward programs under impression management considerations Xiao, P. Tang, C.S. Wirtz, J. MARKETING Impression management Referral reward programs Stackelberg game 10.1016/j.ejor.2011.05.042 European Journal of Operational Research 215 3 730-739 EJORD 2013-10-09T02:45:56Z 2013-10-09T02:45:56Z 2011 Article Xiao, P., Tang, C.S., Wirtz, J. (2011). Optimizing referral reward programs under impression management considerations. European Journal of Operational Research 215 (3) : 730-739. ScholarBank@NUS Repository. https://doi.org/10.1016/j.ejor.2011.05.042 03772217 http://scholarbank.nus.edu.sg/handle/10635/43813 000295301200024 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Impression management Referral reward programs Stackelberg game
spellingShingle	Impression management Referral reward programs Stackelberg game Xiao, P. Tang, C.S. Wirtz, J. Optimizing referral reward programs under impression management considerations
description	10.1016/j.ejor.2011.05.042
author2	MARKETING
author_facet	MARKETING Xiao, P. Tang, C.S. Wirtz, J.
format	Article
author	Xiao, P. Tang, C.S. Wirtz, J.
author_sort	Xiao, P.
title	Optimizing referral reward programs under impression management considerations
title_short	Optimizing referral reward programs under impression management considerations
title_full	Optimizing referral reward programs under impression management considerations
title_fullStr	Optimizing referral reward programs under impression management considerations
title_full_unstemmed	Optimizing referral reward programs under impression management considerations
title_sort	optimizing referral reward programs under impression management considerations
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43813
_version_	1781411222353084416

Optimizing referral reward programs under impression management considerations

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