Strategy and organization at Singapore Airlines: Achieving sustainable advantage through dual strategy

10.1016/j.jairtraman.2008.11.011

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Bibliographic Details
Main Authors:	Heracleous, L., Wirtz, J.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Dual strategy Strategic alignment Sustainable advantage
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43835
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-43835
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spelling	sg-nus-scholar.10635-438352024-11-12T01:08:13Z Strategy and organization at Singapore Airlines: Achieving sustainable advantage through dual strategy Heracleous, L. Wirtz, J. MARKETING Dual strategy Strategic alignment Sustainable advantage 10.1016/j.jairtraman.2008.11.011 Journal of Air Transport Management 15 6 274-279 2013-10-09T02:46:30Z 2013-10-09T02:46:30Z 2009 Article Heracleous, L., Wirtz, J. (2009). Strategy and organization at Singapore Airlines: Achieving sustainable advantage through dual strategy. Journal of Air Transport Management 15 (6) : 274-279. ScholarBank@NUS Repository. https://doi.org/10.1016/j.jairtraman.2008.11.011 09696997 http://scholarbank.nus.edu.sg/handle/10635/43835 000270622700002 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Dual strategy Strategic alignment Sustainable advantage
spellingShingle	Dual strategy Strategic alignment Sustainable advantage Heracleous, L. Wirtz, J. Strategy and organization at Singapore Airlines: Achieving sustainable advantage through dual strategy
description	10.1016/j.jairtraman.2008.11.011
author2	MARKETING
author_facet	MARKETING Heracleous, L. Wirtz, J.
format	Article
author	Heracleous, L. Wirtz, J.
author_sort	Heracleous, L.
title	Strategy and organization at Singapore Airlines: Achieving sustainable advantage through dual strategy
title_short	Strategy and organization at Singapore Airlines: Achieving sustainable advantage through dual strategy
title_full	Strategy and organization at Singapore Airlines: Achieving sustainable advantage through dual strategy
title_fullStr	Strategy and organization at Singapore Airlines: Achieving sustainable advantage through dual strategy
title_full_unstemmed	Strategy and organization at Singapore Airlines: Achieving sustainable advantage through dual strategy
title_sort	strategy and organization at singapore airlines: achieving sustainable advantage through dual strategy
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43835
_version_	1821195314812420096

Strategy and organization at Singapore Airlines: Achieving sustainable advantage through dual strategy

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