Strategy and organization at Singapore Airlines: Achieving sustainable advantage through dual strategy

Strategy and organization at Singapore Airlines: Achieving sustainable advantage through dual strategy

10.1016/j.jairtraman.2008.11.011

Saved in:
Bibliographic Details
Main Authors: Heracleous, L., Wirtz, J.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Dual strategy
Strategic alignment
Sustainable advantage
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43835
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/43835

Similar Items