Strategy and organization at Singapore Airlines: Achieving sustainable advantage through dual strategy
10.1016/j.jairtraman.2008.11.011
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Main Authors: | Heracleous, L., Wirtz, J. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43835 |
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Institution: | National University of Singapore |
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