Can consumers' scepticism be mitigated by claim objectivity and claim extremity?

10.1080/13527260210122097

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Bibliographic Details
Main Author:	Soo, J.T.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Claim extremity Claim type Consumer scepticism
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43849
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-43849
record_format	dspace
spelling	sg-nus-scholar.10635-438492015-01-09T14:11:39Z Can consumers' scepticism be mitigated by claim objectivity and claim extremity? Soo, J.T. MARKETING Claim extremity Claim type Consumer scepticism 10.1080/13527260210122097 Journal of Marketing Communications 8 1 45-64 2013-10-09T02:46:51Z 2013-10-09T02:46:51Z 2002 Article Soo, J.T. (2002). Can consumers' scepticism be mitigated by claim objectivity and claim extremity?. Journal of Marketing Communications 8 (1) : 45-64. ScholarBank@NUS Repository. <a href="https://doi.org/10.1080/13527260210122097" target="_blank">https://doi.org/10.1080/13527260210122097</a> 13527266 http://scholarbank.nus.edu.sg/handle/10635/43849 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
topic	Claim extremity Claim type Consumer scepticism
spellingShingle	Claim extremity Claim type Consumer scepticism Soo, J.T. Can consumers' scepticism be mitigated by claim objectivity and claim extremity?
description	10.1080/13527260210122097
author2	MARKETING
author_facet	MARKETING Soo, J.T.
format	Article
author	Soo, J.T.
author_sort	Soo, J.T.
title	Can consumers' scepticism be mitigated by claim objectivity and claim extremity?
title_short	Can consumers' scepticism be mitigated by claim objectivity and claim extremity?
title_full	Can consumers' scepticism be mitigated by claim objectivity and claim extremity?
title_fullStr	Can consumers' scepticism be mitigated by claim objectivity and claim extremity?
title_full_unstemmed	Can consumers' scepticism be mitigated by claim objectivity and claim extremity?
title_sort	can consumers' scepticism be mitigated by claim objectivity and claim extremity?
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43849
_version_	1681082815167332352

Can consumers' scepticism be mitigated by claim objectivity and claim extremity?

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