Can consumers' scepticism be mitigated by claim objectivity and claim extremity?
10.1080/13527260210122097
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Main Author: | Soo, J.T. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43849 |
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Institution: | National University of Singapore |
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