Can consumers' scepticism be mitigated by claim objectivity and claim extremity?

Can consumers' scepticism be mitigated by claim objectivity and claim extremity?

10.1080/13527260210122097

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Bibliographic Details
Main Author: Soo, J.T.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Claim extremity
Claim type
Consumer scepticism
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43849
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Institution: National University of Singapore
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