A comparison of within-household price sensitivity across online and offline channels

10.1287/mksc.1070.0288

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Bibliographic Details
Main Authors:	Chu, J., Chintagunta, P., Cebollada, J.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Endogeneity Internet Logit demand model Price sensitivity Scanner panel data
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43853
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Institution:	National University of Singapore

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