The "name-Ease" effect and its dual impact on importance judgments

The "name-Ease" effect and its dual impact on importance judgments

10.1111/j.1467-9280.2009.02477.x

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Bibliographic Details
Main Authors: Labroo, A.A., Lambotte, S., Zhang, Y.
Other Authors: MARKETING
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43860
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Institution: National University of Singapore
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Summary:10.1111/j.1467-9280.2009.02477.x

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