The "name-Ease" effect and its dual impact on importance judgments

10.1111/j.1467-9280.2009.02477.x

Saved in:
Bibliographic Details
Main Authors: Labroo, A.A., Lambotte, S., Zhang, Y.
Other Authors: MARKETING
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43860
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
Be the first to leave a comment!
You must be logged in first