The "name-Ease" effect and its dual impact on importance judgments
10.1111/j.1467-9280.2009.02477.x
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sg-nus-scholar.10635-438602023-10-26T09:34:57Z The "name-Ease" effect and its dual impact on importance judgments Labroo, A.A. Lambotte, S. Zhang, Y. MARKETING 10.1111/j.1467-9280.2009.02477.x Psychological Science 20 12 1516-1522 PSYSE 2013-10-09T02:47:08Z 2013-10-09T02:47:08Z 2009 Article Labroo, A.A., Lambotte, S., Zhang, Y. (2009). The "name-Ease" effect and its dual impact on importance judgments. Psychological Science 20 (12) : 1516-1522. ScholarBank@NUS Repository. https://doi.org/10.1111/j.1467-9280.2009.02477.x 09567976 http://scholarbank.nus.edu.sg/handle/10635/43860 000272163600014 Scopus |
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10.1111/j.1467-9280.2009.02477.x |
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MARKETING |
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MARKETING Labroo, A.A. Lambotte, S. Zhang, Y. |
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Labroo, A.A. Lambotte, S. Zhang, Y. |
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Labroo, A.A. Lambotte, S. Zhang, Y. The "name-Ease" effect and its dual impact on importance judgments |
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Labroo, A.A. |
title |
The "name-Ease" effect and its dual impact on importance judgments |
title_short |
The "name-Ease" effect and its dual impact on importance judgments |
title_full |
The "name-Ease" effect and its dual impact on importance judgments |
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The "name-Ease" effect and its dual impact on importance judgments |
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The "name-Ease" effect and its dual impact on importance judgments |
title_sort |
"name-ease" effect and its dual impact on importance judgments |
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2013 |
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http://scholarbank.nus.edu.sg/handle/10635/43860 |
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