The "name-Ease" effect and its dual impact on importance judgments

10.1111/j.1467-9280.2009.02477.x

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Main Authors: Labroo, A.A., Lambotte, S., Zhang, Y.
Other Authors: MARKETING
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43860
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Institution: National University of Singapore
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spelling sg-nus-scholar.10635-438602023-10-26T09:34:57Z The "name-Ease" effect and its dual impact on importance judgments Labroo, A.A. Lambotte, S. Zhang, Y. MARKETING 10.1111/j.1467-9280.2009.02477.x Psychological Science 20 12 1516-1522 PSYSE 2013-10-09T02:47:08Z 2013-10-09T02:47:08Z 2009 Article Labroo, A.A., Lambotte, S., Zhang, Y. (2009). The "name-Ease" effect and its dual impact on importance judgments. Psychological Science 20 (12) : 1516-1522. ScholarBank@NUS Repository. https://doi.org/10.1111/j.1467-9280.2009.02477.x 09567976 http://scholarbank.nus.edu.sg/handle/10635/43860 000272163600014 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
description 10.1111/j.1467-9280.2009.02477.x
author2 MARKETING
author_facet MARKETING
Labroo, A.A.
Lambotte, S.
Zhang, Y.
format Article
author Labroo, A.A.
Lambotte, S.
Zhang, Y.
spellingShingle Labroo, A.A.
Lambotte, S.
Zhang, Y.
The "name-Ease" effect and its dual impact on importance judgments
author_sort Labroo, A.A.
title The "name-Ease" effect and its dual impact on importance judgments
title_short The "name-Ease" effect and its dual impact on importance judgments
title_full The "name-Ease" effect and its dual impact on importance judgments
title_fullStr The "name-Ease" effect and its dual impact on importance judgments
title_full_unstemmed The "name-Ease" effect and its dual impact on importance judgments
title_sort "name-ease" effect and its dual impact on importance judgments
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/43860
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