The "name-Ease" effect and its dual impact on importance judgments
10.1111/j.1467-9280.2009.02477.x
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Main Authors: | Labroo, A.A., Lambotte, S., Zhang, Y. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
|
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43860 |
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Institution: | National University of Singapore |
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