The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process

The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process

10.1002/dir.20079

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Bibliographic Details
Main Authors: Frambach, R.T., Roest, H.C.A., Krishnan, T.V.
Other Authors: MARKETING
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43868
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Institution: National University of Singapore

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http://scholarbank.nus.edu.sg/handle/10635/43868

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