The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process

10.1002/dir.20079

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Main Authors: Frambach, R.T., Roest, H.C.A., Krishnan, T.V.
Other Authors: MARKETING
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43868
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Institution: National University of Singapore
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spelling sg-nus-scholar.10635-438682024-11-09T04:31:01Z The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process Frambach, R.T. Roest, H.C.A. Krishnan, T.V. MARKETING 10.1002/dir.20079 Journal of Interactive Marketing 21 2 26-41 2013-10-09T02:47:21Z 2013-10-09T02:47:21Z 2007 Article Frambach, R.T., Roest, H.C.A., Krishnan, T.V. (2007). The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process. Journal of Interactive Marketing 21 (2) : 26-41. ScholarBank@NUS Repository. https://doi.org/10.1002/dir.20079 10949968 http://scholarbank.nus.edu.sg/handle/10635/43868 000245880000003 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
description 10.1002/dir.20079
author2 MARKETING
author_facet MARKETING
Frambach, R.T.
Roest, H.C.A.
Krishnan, T.V.
format Article
author Frambach, R.T.
Roest, H.C.A.
Krishnan, T.V.
spellingShingle Frambach, R.T.
Roest, H.C.A.
Krishnan, T.V.
The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process
author_sort Frambach, R.T.
title The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process
title_short The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process
title_full The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process
title_fullStr The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process
title_full_unstemmed The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process
title_sort impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/43868
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