The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process
10.1002/dir.20079
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sg-nus-scholar.10635-438682024-11-09T04:31:01Z The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process Frambach, R.T. Roest, H.C.A. Krishnan, T.V. MARKETING 10.1002/dir.20079 Journal of Interactive Marketing 21 2 26-41 2013-10-09T02:47:21Z 2013-10-09T02:47:21Z 2007 Article Frambach, R.T., Roest, H.C.A., Krishnan, T.V. (2007). The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process. Journal of Interactive Marketing 21 (2) : 26-41. ScholarBank@NUS Repository. https://doi.org/10.1002/dir.20079 10949968 http://scholarbank.nus.edu.sg/handle/10635/43868 000245880000003 Scopus |
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MARKETING Frambach, R.T. Roest, H.C.A. Krishnan, T.V. |
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Frambach, R.T. Roest, H.C.A. Krishnan, T.V. |
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Frambach, R.T. Roest, H.C.A. Krishnan, T.V. The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process |
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Frambach, R.T. |
title |
The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process |
title_short |
The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process |
title_full |
The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process |
title_fullStr |
The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process |
title_full_unstemmed |
The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process |
title_sort |
impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process |
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2013 |
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http://scholarbank.nus.edu.sg/handle/10635/43868 |
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