The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process
10.1002/dir.20079
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Main Authors: | Frambach, R.T., Roest, H.C.A., Krishnan, T.V. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43868 |
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Institution: | National University of Singapore |
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