Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size

Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size

10.1016/j.ijresmar.2011.02.003

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Bibliographic Details
Main Authors: Hung, Y.-C., Yeung, C.W.M.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Comparison
Feature-matching process
Sequential presentation
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43901
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Institution: National University of Singapore
Description
Summary:10.1016/j.ijresmar.2011.02.003

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