Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size
10.1016/j.ijresmar.2011.02.003
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Main Authors: | Hung, Y.-C., Yeung, C.W.M. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43901 |
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Institution: | National University of Singapore |
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