Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size

Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size

10.1016/j.ijresmar.2011.02.003

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Bibliographic Details
Main Authors: Hung, Y.-C., Yeung, C.W.M.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Comparison
Feature-matching process
Sequential presentation
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43901
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Institution: National University of Singapore
id sg-nus-scholar.10635-43901
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spelling sg-nus-scholar.10635-439012023-10-29T23:33:39Z Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size Hung, Y.-C. Yeung, C.W.M. MARKETING Comparison Feature-matching process Sequential presentation 10.1016/j.ijresmar.2011.02.003 International Journal of Research in Marketing 28 2 102-108 IJRME 2013-10-09T02:48:10Z 2013-10-09T02:48:10Z 2011 Article Hung, Y.-C., Yeung, C.W.M. (2011). Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size. International Journal of Research in Marketing 28 (2) : 102-108. ScholarBank@NUS Repository. https://doi.org/10.1016/j.ijresmar.2011.02.003 01678116 http://scholarbank.nus.edu.sg/handle/10635/43901 000292946500004 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Comparison
Feature-matching process
Sequential presentation
spellingShingle Comparison
Feature-matching process
Sequential presentation
Hung, Y.-C.
Yeung, C.W.M.
Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size
description 10.1016/j.ijresmar.2011.02.003
author2 MARKETING
author_facet MARKETING
Hung, Y.-C.
Yeung, C.W.M.
format Article
author Hung, Y.-C.
Yeung, C.W.M.
author_sort Hung, Y.-C.
title Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size
title_short Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size
title_full Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size
title_fullStr Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size
title_full_unstemmed Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size
title_sort cancelation efficiency: why the effect of comparison direction strengthens with choice set size
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/43901
_version_ 1781411236207919104

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