Consumer responses to English accent variations in advertising

10.1300/J042v18n03_07

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Bibliographic Details
Main Authors:	Lalwani, A.K., Lwin, M., Li, K.L.
Other Authors:	MARKETING
Format:	Review
Published:	2013
Subjects:	Accents Attitude to the ad Purchase intentions Source credibility Spokesperson characteristics
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43910
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Institution:	National University of Singapore

Description
Summary:	10.1300/J042v18n03_07

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