Consumer responses to English accent variations in advertising

Consumer responses to English accent variations in advertising

10.1300/J042v18n03_07

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Bibliographic Details
Main Authors: Lalwani, A.K., Lwin, M., Li, K.L.
Other Authors: MARKETING
Format: Review
Published: 2013
Subjects:
Accents
Attitude to the ad
Purchase intentions
Source credibility
Spokesperson characteristics
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43910
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/43910

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