Consumer responses to English accent variations in advertising
10.1300/J042v18n03_07
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sg-nus-scholar.10635-439102024-11-09T18:13:02Z Consumer responses to English accent variations in advertising Lalwani, A.K. Lwin, M. Li, K.L. MARKETING Accents Attitude to the ad Purchase intentions Source credibility Spokesperson characteristics 10.1300/J042v18n03_07 Journal of Global Marketing 18 3-4 143-165 2013-10-09T02:48:25Z 2013-10-09T02:48:25Z 2005 Review Lalwani, A.K.,Lwin, M.,Li, K.L. (2005). Consumer responses to English accent variations in advertising. Journal of Global Marketing 18 (3-4) : 143-165. ScholarBank@NUS Repository. <a href="https://doi.org/10.1300/J042v18n03_07" target="_blank">https://doi.org/10.1300/J042v18n03_07</a> 08911762 http://scholarbank.nus.edu.sg/handle/10635/43910 NOT_IN_WOS Scopus |
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Accents Attitude to the ad Purchase intentions Source credibility Spokesperson characteristics |
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Accents Attitude to the ad Purchase intentions Source credibility Spokesperson characteristics Lalwani, A.K. Lwin, M. Li, K.L. Consumer responses to English accent variations in advertising |
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10.1300/J042v18n03_07 |
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MARKETING |
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MARKETING Lalwani, A.K. Lwin, M. Li, K.L. |
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Review |
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Lalwani, A.K. Lwin, M. Li, K.L. |
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Lalwani, A.K. |
title |
Consumer responses to English accent variations in advertising |
title_short |
Consumer responses to English accent variations in advertising |
title_full |
Consumer responses to English accent variations in advertising |
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Consumer responses to English accent variations in advertising |
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Consumer responses to English accent variations in advertising |
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consumer responses to english accent variations in advertising |
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2013 |
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http://scholarbank.nus.edu.sg/handle/10635/43910 |
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1821189913247219712 |