Consumer responses to English accent variations in advertising

10.1300/J042v18n03_07

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Bibliographic Details
Main Authors: Lalwani, A.K., Lwin, M., Li, K.L.
Other Authors: MARKETING
Format: Review
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43910
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Institution: National University of Singapore
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spelling sg-nus-scholar.10635-439102024-11-09T18:13:02Z Consumer responses to English accent variations in advertising Lalwani, A.K. Lwin, M. Li, K.L. MARKETING Accents Attitude to the ad Purchase intentions Source credibility Spokesperson characteristics 10.1300/J042v18n03_07 Journal of Global Marketing 18 3-4 143-165 2013-10-09T02:48:25Z 2013-10-09T02:48:25Z 2005 Review Lalwani, A.K.,Lwin, M.,Li, K.L. (2005). Consumer responses to English accent variations in advertising. Journal of Global Marketing 18 (3-4) : 143-165. ScholarBank@NUS Repository. <a href="https://doi.org/10.1300/J042v18n03_07" target="_blank">https://doi.org/10.1300/J042v18n03_07</a> 08911762 http://scholarbank.nus.edu.sg/handle/10635/43910 NOT_IN_WOS Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Accents
Attitude to the ad
Purchase intentions
Source credibility
Spokesperson characteristics
spellingShingle Accents
Attitude to the ad
Purchase intentions
Source credibility
Spokesperson characteristics
Lalwani, A.K.
Lwin, M.
Li, K.L.
Consumer responses to English accent variations in advertising
description 10.1300/J042v18n03_07
author2 MARKETING
author_facet MARKETING
Lalwani, A.K.
Lwin, M.
Li, K.L.
format Review
author Lalwani, A.K.
Lwin, M.
Li, K.L.
author_sort Lalwani, A.K.
title Consumer responses to English accent variations in advertising
title_short Consumer responses to English accent variations in advertising
title_full Consumer responses to English accent variations in advertising
title_fullStr Consumer responses to English accent variations in advertising
title_full_unstemmed Consumer responses to English accent variations in advertising
title_sort consumer responses to english accent variations in advertising
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/43910
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