The influence of metaphors and product type on brand personality perceptions and attitudes
Journal of Advertising
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Review |
| Published: |
2013
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43919 |
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| Institution: | National University of Singapore |
| Summary: | Journal of Advertising |
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