The influence of metaphors and product type on brand personality perceptions and attitudes

Journal of Advertising

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Bibliographic Details
Main Authors:	Ang, S.H., Lim, E.A.C.
Other Authors:	MARKETING
Format:	Review
Published:	2013
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43919
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	National University of Singapore

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