The influence of metaphors and product type on brand personality perceptions and attitudes
Journal of Advertising
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2013
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sg-nus-scholar.10635-439192015-01-14T06:12:32Z The influence of metaphors and product type on brand personality perceptions and attitudes Ang, S.H. Lim, E.A.C. MARKETING Journal of Advertising 35 2 39-53 2013-10-09T02:48:38Z 2013-10-09T02:48:38Z 2006 Review Ang, S.H.,Lim, E.A.C. (2006). The influence of metaphors and product type on brand personality perceptions and attitudes. Journal of Advertising 35 (2) : 39-53. ScholarBank@NUS Repository. 00913367 http://scholarbank.nus.edu.sg/handle/10635/43919 NOT_IN_WOS Scopus |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
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ScholarBank@NUS |
| description |
Journal of Advertising |
| author2 |
MARKETING |
| author_facet |
MARKETING Ang, S.H. Lim, E.A.C. |
| format |
Review |
| author |
Ang, S.H. Lim, E.A.C. |
| spellingShingle |
Ang, S.H. Lim, E.A.C. The influence of metaphors and product type on brand personality perceptions and attitudes |
| author_sort |
Ang, S.H. |
| title |
The influence of metaphors and product type on brand personality perceptions and attitudes |
| title_short |
The influence of metaphors and product type on brand personality perceptions and attitudes |
| title_full |
The influence of metaphors and product type on brand personality perceptions and attitudes |
| title_fullStr |
The influence of metaphors and product type on brand personality perceptions and attitudes |
| title_full_unstemmed |
The influence of metaphors and product type on brand personality perceptions and attitudes |
| title_sort |
influence of metaphors and product type on brand personality perceptions and attitudes |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/43919 |
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1681082827610783744 |