The influence of metaphors and product type on brand personality perceptions and attitudes

Journal of Advertising

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Main Authors: Ang, S.H., Lim, E.A.C.
其他作者: MARKETING
格式: Review
出版: 2013
在線閱讀:http://scholarbank.nus.edu.sg/handle/10635/43919
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spelling sg-nus-scholar.10635-439192024-11-12T20:41:16Z The influence of metaphors and product type on brand personality perceptions and attitudes Ang, S.H. Lim, E.A.C. MARKETING Journal of Advertising 35 2 39-53 2013-10-09T02:48:38Z 2013-10-09T02:48:38Z 2006 Review Ang, S.H.,Lim, E.A.C. (2006). The influence of metaphors and product type on brand personality perceptions and attitudes. Journal of Advertising 35 (2) : 39-53. ScholarBank@NUS Repository. 00913367 http://scholarbank.nus.edu.sg/handle/10635/43919 NOT_IN_WOS Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
description Journal of Advertising
author2 MARKETING
author_facet MARKETING
Ang, S.H.
Lim, E.A.C.
format Review
author Ang, S.H.
Lim, E.A.C.
spellingShingle Ang, S.H.
Lim, E.A.C.
The influence of metaphors and product type on brand personality perceptions and attitudes
author_sort Ang, S.H.
title The influence of metaphors and product type on brand personality perceptions and attitudes
title_short The influence of metaphors and product type on brand personality perceptions and attitudes
title_full The influence of metaphors and product type on brand personality perceptions and attitudes
title_fullStr The influence of metaphors and product type on brand personality perceptions and attitudes
title_full_unstemmed The influence of metaphors and product type on brand personality perceptions and attitudes
title_sort influence of metaphors and product type on brand personality perceptions and attitudes
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/43919
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